1. Introduction

PureFlow UK ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

We are registered in England and Wales under company number 12345678, with our registered office at 45 Waterside Lane, Manchester, M1 5QJ, United Kingdom.

2. Information We Collect

We may collect the following types of information:

2.1 Personal Information

When you use our website, complete forms, or purchase products, we may collect:

• Name, email address, phone number, and address
• Payment information (processed securely via third-party payment processors)
• Communication preferences
• Customer service communications and history

2.2 Usage Information

We automatically collect certain information when you visit our website:

• IP address and device information
• Browser type and version
• Pages you visit and time spent on those pages
• Referral source and interactions with the site

3. How We Use Your Information

We use your information for the following purposes:

• To provide and maintain our services
• To process and fulfill your orders
• To communicate with you about products, services, and promotions
• To respond to your inquiries and provide customer support
• To improve our website and services
• To prevent fraud and ensure security
• To comply with legal obligations

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contractual necessity: To fulfill our contractual obligations to you, including providing products and services.
• Legitimate interests: To operate and improve our business and website, provided that your interests and fundamental rights do not override these interests.
• Consent: Where you have given us explicit consent, such as for marketing communications.
• Legal obligation: To comply with applicable laws and regulations.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

6. Data Sharing and Disclosure

We may share your information with:

• Service providers: Third parties who provide services on our behalf, such as payment processing, delivery, IT services, and customer support.
• Business partners: With your consent, we may share information with our business partners to offer you products or services.
• Legal requirements: When required by law, legal process, or to protect our rights and property.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

We do not sell your personal information to third parties.

7. Data Security

We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9. Your Rights

Under UK and EU data protection laws, you have certain rights regarding your personal information:

• Access: Request access to your personal information.
• Correction: Request correction of inaccurate or incomplete information.
• Erasure: Request deletion of your personal information in certain circumstances.
• Restriction: Request limitation of processing of your information.
• Data portability: Request transfer of your information to another service provider.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw consent: Withdraw consent at any time where processing is based on consent.

To exercise these rights, please contact us using the details provided in the "Contact Us" section.

10. International Data Transfers

Your information may be transferred to, and processed in, countries other than the one in which you reside. These countries may have data protection laws different from those in your country. We ensure appropriate safeguards are in place to protect your information when transferred internationally.

11. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• By email: [email protected]
• By phone: +44 (0) 161 123 4567
• By mail: Data Protection Officer, PureFlow UK, 45 Waterside Lane, Manchester, M1 5QJ, United Kingdom

14. Complaints

If you have concerns about our data practices, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.